Collective Management


Cutters teams up with FCB Chicago, Getty and Charity:Water for #WorldWaterDay

Cutters recently collaborated with FCB Chicago, Getty Images and charity:water to bring awareness to the world water crisis through a landmark campaign, Watermarks for Water. Getty Images created a unique Watermarks for Water collection featuring 300 photographs from top photographers that illustrate the hardships people without access to clean water face. Each time one of the images is licensed, the Getty Images watermark will be removed and 10 percent of proceeds will be donated to charity:water, an organization dedicated to providing clean drinking water to people in developing countries.

FCB recruited Cutters to edit and post - with Nadav Kurtz  edit the Watermarks for Water video, with color and finish by Christopher Elliott and Brian Higgins.

Read the AdWeek article here: Getty Images Aims to Help People in Need of Clean Water With ‘Watermarks’ Initiative

Sean Sullivan